Softgoods designer + visual storyteller creating apparel, imagery, and brand worlds for outdoor culture.

Explore my work ⬇

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Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.

PERFORMANCE LS T-SHIRT
Performance Apparel Launch


Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.

ARTS + CRAFTS T-SHIRT
Became Best Seller


Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.

WILDFLOWER COLLECTION
Favorite Set Design


Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.

BLUE HOUR COLLECTION
Best Performing Product Release