Softgoods designer + visual storyteller creating apparel, imagery, and brand worlds for outdoor culture.
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Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.
PERFORMANCE LS T-SHIRT
Performance Apparel Launch
Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.
Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.
WILDFLOWER COLLECTION
Favorite Set Design
Designed and launched a performance apparel collection with the outdoor explorer in mind. Led the product design, campaign visuals, launch strategy, and creative direction.
BLUE HOUR COLLECTION
Best Performing Product Release