I reinvented what a creative graphic t-shirt could be, leading to the brand’s top performing product.

Apparel Design - My goal was to create a graphic tee concept that was unique and refreshing, but still palatable for streetwear.

Development - Initial sampling done in-house, had to communicate closely with local screen printer to ensure same outcome with the puff detail.

Campaign - Focused on creativity at the core. Experimented with fun and thought-provoking campaign pieces.

Paid Ad Strategy - Executed a launch strategy with high volume ad creatives. Top performing ads averaged 5.44 ROAS, with $10k+ in total ad spend managed.