Softgoods Designer + Visual Storyteller creating apparel, imagery, and brand worlds for outdoor culture.
Explore my work ⬇
CLICK A PROJECT TO VIEW PROCESS
PERFORMANCE APPAREL
“Projects” Collection
Designed and launched an outdoor apparel collection with performance in mind. Product design done in Adobe Illustrator, Sampling and Production were communicated with manufacturers overseas, campaign and e-commerce media made in-house.
APPAREL GRAPHICS
Arts (+ Crafts) T-Shirt Design
I reinvented what a creative graphic t-shirt could be, leading to the brand’s top performing product. Concept made in Adobe Illustrator, Screen printed samples in-house, production by local screen printer, paid advertising on Meta Ads.
I transformed a studio into an indoor landscape for this “Wildflower” Campaign. Shot on Black Magic Cinema Camera 4K and Canon 6D. Edited on DaVinci Resolve, Adobe Lightroom, and Adobe Photoshop.
VISUAL DIRECTION + CONTENT
“Wildflower” Campaign
I like to explore these random creative ideas I have in mind head and make them real with my hands. These are a collection of things i’ve made for fun or as support for creative campaigns.
EXPERIMENTAL PROJECTS
Custom Objects and Creative Exploration