REINVENTING WHAT A GRAPHIC T-SHIRT COULD BE
COMPANY
HOUSEOFDAKH DESIGN STUDIO
In april of 2023, the clothing brand HOUSEOFDAKH Design Studio had been selling clothing for 3 years. With the fear of designing just another graphic tee, i had tasked myself to see how far i can take it.
With 5 years of hands on screen printing experience and with the added responsibility of managing all production, this design had to meet 3 criteria:
Had to be different, a refreshing take on a graphic tee
Must use the words arts & crafts (the core concept)
Will be able to take to bulk production
This has been one of my favorite projects to work on thus far.
The whole concept phase took a total of about 2 weeks. The design resulted in an overlapping design utilizing puff print to create some contrast between the words “arts” and “crafts”.
I was very happy with how this turned out.
